Home » Understanding Motorsport Aftermarket Group (MAG): A Comprehensive Overview

Understanding Motorsport Aftermarket Group (MAG): A Comprehensive Overview

Motorsport Aftermarket Group

The motorsport industry is not just about the vehicles and the races; it’s also about the myriad of products that enhance performance, safety, and the overall experience of riding. The Motorsport Aftermarket Group (MAG) plays a pivotal role in this ecosystem. This article will delve into the history, growth, and significance of MAG, a vertically integrated manufacturer, distributor, and online retailer of aftermarket products for the powersports industry.

The Beginnings of MAG: A Historical Perspective

Tucker Rocky: The Foundation Stone

MAG’s journey began with an investment in Tucker Rocky, a regional distribution platform established in 1989. Initially focused on a smaller market, Tucker Rocky laid the groundwork for what would become a national powerhouse in the distribution of powersports apparel, parts, and accessories. Through strategic growth and acquisitions, Tucker Rocky expanded its reach and influence across the United States.

Organic Growth and Strategic Acquisitions

The growth of Tucker Rocky was not merely a result of increased sales; it was a carefully planned expansion strategy. The company grew both organically and through strategic acquisitions, becoming a significant player in the national market. This growth was instrumental in shaping the future of MAG.

Building a Portfolio of Leading Brands

Acquisitions and Developments

MAG did not just stop at distributing powersports products. They actively acquired and developed some of the leading brands in the industry. This includes renowned names like Malcolm Smith Racing (MSR), Firstgear, Answer Racing, River Road, QuadBoss, and Speed & Strength. Each brand brought something unique to the table, enhancing MAG’s portfolio and market presence.

Malcolm Smith Racing (MSR)

Malcolm Smith Racing, or MSR, is a brand synonymous with quality and performance in the motorcycle industry. Known for its high-quality gear and accessories, MSR has been a favorite among riders who demand the best in durability and functionality.


Firstgear specializes in premium motorcycle apparel designed to provide comfort and protection. Their products are well-regarded for their innovative designs and advanced materials, making them a top choice for both casual riders and professionals.

Answer Racing

Answer Racing focuses on providing high-performance gear for motocross and off-road riders. Their products are known for their excellent fit, superior protection, and cutting-edge style, making them a popular choice in the off-road community.

River Road, QuadBoss, and Speed & Strength

River Road offers classic motorcycle apparel with a modern twist, QuadBoss provides high-quality ATV accessories, and Speed & Strength delivers stylish and protective gear for street riders. Each of these brands adds a unique flavor to MAG’s diverse portfolio, catering to different segments of the powersports market.

The Strategic Merger: Tucker Rocky and MAG

The Merger of 2014

In 2014, a significant strategic move was made: the merger of Tucker Rocky and MAG. This merger was not just a consolidation of resources but a synergistic combination that enhanced the overall portfolio of the company. The integration brought together industry-leading brands and created a powerhouse capable of dominating the aftermarket powersports industry.

Enhanced Portfolio

The merger allowed MAG to incorporate top-tier brands such as Vance & Hines, Performance Machine, Progressive Suspension, and Renthal. These brands are leaders in their respective categories, known for their innovation, quality, and performance. Additionally, MAG also integrated the two largest online industry retailers, J&P Cycles and Motorcycle Superstore, into its portfolio, significantly expanding its reach in the digital marketplace.

Key Brands Under MAG

Vance & Hines

Vance & Hines is a name that resonates with quality and performance in the motorcycle exhaust system industry. Known for their innovative designs and superior craftsmanship, Vance & Hines products are a staple for those looking to enhance their motorcycle’s performance and sound.

Performance Machine

Performance Machine is renowned for its high-end motorcycle wheels, brake systems, and accessories. Their products are crafted with precision and designed to deliver top-tier performance, making them a favorite among motorcycle enthusiasts.

Progressive Suspension

Progressive Suspension is a leading manufacturer of motorcycle suspension components. Their products are designed to improve ride quality and handling, providing riders with a smoother and more controlled experience.


Renthal is a globally recognized brand specializing in motorcycle handlebars, chains, and sprockets. Known for their durability and performance, Renthal products are trusted by professional racers and casual riders alike.

The Digital Revolution: J&P Cycles and Motorcycle Superstore

Expanding into Online Retail

With the acquisition of J&P Cycles and Motorcycle Superstore, MAG expanded its footprint into the digital marketplace. These platforms are among the largest online retailers in the industry, offering a vast selection of powersports products and accessories.

J&P Cycles

J&P Cycles has been a trusted name in the motorcycle community for decades. Their online store offers an extensive range of products, from motorcycle parts and accessories to apparel and gear. Known for their excellent customer service and comprehensive product offerings, J&P Cycles has become a go-to destination for riders.

Motorcycle Superstore

Motorcycle Superstore is another major player in the online retail space. They provide a wide variety of products catering to different types of riders, from street to off-road enthusiasts. The convenience and variety offered by Motorcycle Superstore make it a preferred choice for many.

MAG’s Impact on the Powersports Industry

Innovation and Quality

MAG’s commitment to innovation and quality has had a significant impact on the powersports industry. By continually pushing the boundaries of what is possible in terms of performance and safety, MAG has set new standards for the industry.

Comprehensive Product Range

One of MAG’s strengths is its comprehensive product range. From high-performance parts and accessories to protective gear and stylish apparel, MAG covers every aspect of the powersports experience. This extensive range ensures that customers can find everything they need in one place, enhancing convenience and satisfaction.

Customer-Centric Approach

MAG places a strong emphasis on customer satisfaction. Whether through their high-quality products or their excellent customer service, MAG strives to meet and exceed customer expectations. This customer-centric approach has helped build a loyal customer base and a strong reputation in the industry.

The Future of Motorsport Aftermarket Group

Continuing Growth and Expansion

As the powersports industry continues to grow, so does MAG. The company is poised for further expansion, both in terms of product offerings and market reach. By staying ahead of trends and continually innovating, MAG is well-positioned to maintain its leadership in the industry.

Embracing New Technologies

MAG is also embracing new technologies to enhance its products and services. From advanced materials and manufacturing techniques to cutting-edge digital tools, MAG is leveraging technology to improve performance and customer experience.

Sustainable Practices

In today’s world, sustainability is more important than ever. MAG is committed to adopting sustainable practices in its operations, from sourcing materials responsibly to minimizing environmental impact. This commitment to sustainability not only helps protect the environment but also appeals to eco-conscious customers.


The Motorsport Aftermarket Group (MAG) has come a long way since its inception, evolving into a powerhouse in the powersports industry. Through strategic growth, acquisitions, and a commitment to quality and innovation, MAG has built a comprehensive portfolio of leading brands and products. Whether you’re a professional racer, a casual rider, or an enthusiast looking for the best in performance and style, MAG has something to offer.

As the industry continues to evolve, Motorsport Aftermarket Group is poised to remain at the forefront, driving innovation and setting new standards. With a focus on customer satisfaction, sustainable practices, and technological advancement, the future looks bright for MAG and its customers. Embrace the world of powersports with MAG and experience the thrill of high-performance products and exceptional quality.

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