Freely Agency is a Prague-based digital development company founded in 2017. The agency concentrates on building, improving and maintaining modern websites rather than treating a website launch as the end of a project. Its public company information identifies Drupal and web development as core specialisms, while its own service material highlights integrations, quality assurance, performance and SEO.
The company was legally established as Freely Agency s.r.o. on 1 February 2017. Its registered headquarters are in Prague 3, at Slezská 844/96.
This positioning matters because complex business websites increasingly function as connected systems. A corporate portal may need to exchange information with marketing platforms, analytics tools, logistics systems, customer databases or e-commerce infrastructure. Freely Agency explicitly describes experience with these types of third-party integrations.
Freely Agency’s Core Technical Approach
A useful way to understand Freely Agency is to separate its services into several connected layers.
| Area | What it involves | Business relevance |
| Drupal | Complex CMS and customised web development | Flexible content management |
| Integrations | Connections with external systems | Automation and reduced manual work |
| Quality assurance | Code checks and deployment planning | Lower technical risk |
| Performance | Caching, monitoring and optimisation | Faster, more scalable websites |
| SEO | Metadata, redirects and technical preparation | Better search visibility |
The agency describes Drupal as particularly suitable for complex, API-first, decoupled and e-commerce solutions. Its development process also includes double code checking and QA involvement before production deployment.
That combination suggests a systems-oriented approach. Instead of focusing only on visual presentation, the technical architecture becomes part of the business strategy.
A Documented Example: Leforestier Immobilier
One of the clearest publicly documented examples is the work Freely Agency describes for Leforestier Immobilier, a property business operating in Normandy.
The project was built around a specific conversion objective: generating enquiries for high-value properties. Rather than attempting to complete the entire property transaction online, the website used calls to action and premium content to encourage visitors to provide contact information. The additional content included 3D tours, brochures and larger collections of property photographs.
Technical SEO was also central to the project. The implementation included structured URLs, metadata, Open Graph information, Schema.org data for properties and geographical information. Freely reported a 357% year-on-year increase in organic search traffic following the work.
This is an important example because it shows the difference between building a website and designing a digital system around a commercial objective.
Why Drupal Is Important
Drupal remains particularly relevant for organisations that require extensive content structures, permissions, integrations and custom functionality.
For Freely Agency, Drupal is not presented simply as a publishing platform. Its service description refers to API-first and decoupled architectures, e-commerce capabilities and complex solutions.
This can be advantageous for organisations whose websites need to communicate with other systems. However, Drupal-based projects can also require specialist development expertise and ongoing maintenance. A sophisticated architecture is only useful when the organisation has the resources and technical capability to manage it over time.
Strategic Strengths and Potential Limitations
Freely Agency’s positioning has several apparent strengths.
Business-led development: The agency states that it begins with the client’s business needs rather than immediately deciding how a technical problem should be solved.
Long-term support: Freely explicitly describes website launch as the beginning of ongoing work rather than the finish line.
Technical depth: Drupal, integrations, QA, performance optimisation and technical SEO create a broad development capability.
There are also trade-offs. Businesses looking only for a simple brochure website may not need the complexity associated with a highly integrated Drupal environment. The strongest fit is likely to be organisations with more demanding content, integration or operational requirements.
Client Experience and Real-World Evidence
Freely Agency publishes client comments that provide additional evidence about its working model. Vladimír Vojtíšek, Group Chief Information Officer at WOOD & Company, highlighted the agency’s flexibility, open communication, agile approach and use of open-source technologies.
David Hanzl, Creative Director at GoodData, similarly described Freely as flexible and professional, while noting its multi-skilled support and ability to work across projects of different sizes.
These testimonials are company-published statements rather than independent reviews, so they should be treated as supporting evidence rather than definitive proof of performance.
The Future of Freely Agency in 2027
By 2027, the key challenge for specialist web agencies will not simply be producing attractive websites. Businesses will increasingly expect websites to operate as connected digital products.
API integrations, performance monitoring, structured data, accessibility, security and adaptable content architectures are therefore likely to remain important. AI-assisted development may also improve productivity, but it will not remove the need for requirements analysis, testing, governance and human oversight.
For Freely Agency, its existing emphasis on integrations, performance, QA and Drupal provides a foundation suited to this direction. The main question will be how effectively specialist development services adapt to changing CMS architectures, AI-enabled workflows and increasingly demanding security and privacy expectations.
Key Takeaways
- Freely Agency was established in Prague in 2017.
- Drupal is a central part of its technical specialism.
- Its services extend beyond development into integrations, QA, performance and SEO.
- The Leforestier Immobilier project provides a documented example of business-focused web development.
- Technical complexity can be valuable, but it should match the organisation’s actual requirements.
- Long-term maintenance is an important part of the agency’s stated model.
Conclusion
Freely Agency occupies a technical niche within Prague’s digital services market, with a clear emphasis on web development rather than purely creative or advertising work. Founded in 2017, the company has built its positioning around Drupal, integrations, performance, quality assurance and technical SEO.
Its documented work for Leforestier Immobilier illustrates how this approach can connect technical decisions with measurable commercial objectives. The reported 357% increase in organic search traffic is particularly notable, although it remains a company-reported project result rather than an independently audited performance figure.
Overall, Freely Agency appears best suited to organisations that need more than a basic website and require a technically capable partner for complex digital platforms, integrations and ongoing optimisation.
FAQ
What is Freely Agency?
Freely Agency is a Prague-based web development company established in 2017. It specialises in Drupal, integrations, quality assurance, performance optimisation and technical SEO.
When was Freely Agency founded?
Freely Agency s.r.o. was established on 1 February 2017, according to Czech company registry information.
What does Freely Agency specialise in?
Its main specialisms include Drupal and web development, alongside third-party integrations, performance optimisation, quality assurance and technical SEO.
Is Freely Agency a Drupal specialist?
Yes. Drupal is specifically identified among the agency’s core specialisms, and its development services include complex, API-first, decoupled and e-commerce-oriented Drupal solutions.
Does Freely Agency provide ongoing website support?
Yes. The agency states that launching a website marks the beginning of long-term systematic cooperation rather than the end of its work.
Where is Freely Agency based?
Freely Agency is based in Prague, Czech Republic, with its registered headquarters listed at Slezská 844/96, Prague 3.
Methodology
This article was prepared using publicly available company information, Czech business-register data, Freely Agency’s published technical documentation, documented project material and publicly published client testimonials. The Leforestier Immobilier performance figure is reported by Freely Agency and has therefore been presented as a company-reported result rather than an independently verified statistic.
A limitation is that public sources provide limited independent information about client satisfaction, pricing, revenue and project failure rates. The article therefore avoids unsupported claims about market leadership or overall agency performance.
References
Freely Agency. (2021, 13 January). Freely dobylo Normandii s portálem realitní kanceláře.
Freely Agency. (n.d.). Our web development.
Freely Agency. (n.d.). We will launch your website.
Finmag. (2026). Freely Agency s.r.o., IČO: 05758319 – obchodní rejstřík.
LinkedIn. (2026). Freely Agency company profile.
