Summer is a time when people enjoy sun, travel and relaxation. This period brings many opportunities to promote your brand with thoughtful summer promotional gifts. Want to know what are the best summer promotional items that will increase your brand awareness and keep your customers happy? Then you need to read this article all the way to the end.
Why are summer corporate gifts important?
Summer promotional gifts are not just a nice gesture, but a strategic advertising tool to strengthen your company’s brand and visibility. With the right gifts, you can reach a wide audience and improve relationships with existing or new business customers and employees.
Brand building
Summer gifts, branded with your logo or advertising message, serve as a mobile advertisement that increases your brand exposure. T-shirts, caps, towels, bags and other useful products will be visible in many public places, helping to spread awareness.
Holiday locations are usually crowded, which greatly increases the exposure of the promotional material and thus the visibility of the brand. This makes summer corporate gifts have an above-average promotional value.
Increasing customer loyalty
Giving quality summer gifts shows care for your customers, which increases their loyalty. Customers who receive gifts feel valued and are more likely to remain loyal to your brand.
The emotional factor is also very important, as the recipients associate their enjoyable holiday with the brand that gave them the promotional or corporate gifts, which has a positive effect on their future purchasing decisions.
The best summer promotional products
Choosing the right summer gifts is key to a successful promotion. Here’s our pick of the seven best summer corporate gifts that will boost your brand awareness.
Promotional T-shirts
T-shirts of all kinds are one of the most popular and effective forms of promotional gift. They have a large surface area for printing a logo or message, which increases the visibility of the brand. At the same time, promotional T-shirts are useful for all age groups, ensuring a wide audience. The only drawback is the range of sizes, as the recipients must receive the appropriate size to use the T-shirt.
Sunglasses
Sunglasses are a must-have accessory for sunny days, of which there are many in summer. They can protect your customers’ eyes from UV rays and promote your brand at the same time. Choose quality sunglasses with UV protection that will be appreciated and long-lasting promotional gifts. The exposure of the logo is slightly reduced due to the small size of the item.
Water bottles
Body hydration is essential for good health, especially during the summer months. Water bottles are a great promotional gift that will remind your customers of your brand every day. Choose bottles made from eco-friendly materials to show your care for the environment and sustainability. When you give a water bottle as a gift, this item will successfully promote your business even outside the holiday season.
Promotional caps
Caps are a great choice for summer promotions. They are practical, protect from the sun and offer plenty of branding possibilities. Your customers will love wearing them on the beach, hiking or other summer activities. Summer caps with a visor are one of the most traditional corporate gifts.
Shopping bags
Shopping bags are a sustainable and practical choice to promote your brand. They are eco-friendly and widely used, which means your logo will be seen by lots of people. Cotton bags are also often used as beach bags. Choose bags made from sustainable materials such as organic cotton.
Promotional towels
Towels are indispensable for going to the beach or the pool. Choose soft, quality towels with your logo that are useful and long-lasting. Your customers will appreciate them and use them often, which will have a positive impact on your brand awareness. Promotional towels can be your free advertising billboard by the water.
Speakers
Portable speakers are the perfect gift for music and entertainment lovers. Your customers will use them at picnics, the beach or other summer events. Quality speakers with your logo are sure to leave a good impression and will serve the recipients for more than one season.
How to choose the right summer corporate gifts?
When choosing summer gifts, it is important to consider a few key factors:
- Choose gifts that are practical and that your customers will actually use. Usability is one of the key qualities of good corporate gifts.
- High-quality products are sure to leave a better impression and last longer. Cutting corners when buying corporate gifts never works.
- Choose environmentally friendly materials that reflect your concern for the environment. Business partners and your employees appreciate this more and more.
Branding summer gifts
Quality branding of summer gifts increases their value and effectiveness, as they are used by the recipients for longer. Here are some good tips for branding your summer corporate gifts:
Logo printing
Printing your logo on gifts is a basic way of branding. Make sure your logo is clearly visible and printed to a high quality. When designing the graphic message, remember the basic principle of advertising less is more.
Colours and design
Choose colours and design that match your brand identity. This will increase the visibility and aesthetic appeal of the gifts. First impressions are very important in advertising.
Unique messages
Add unique messages that express your brand values. This will make your gift more personal and special.
Personalisation
People like to feel special, which is why personalised corporate gifts are increasingly trendy. Newer technologies and production processes have also made them affordable.
And finally, to sum up …
Summer corporate gifts are a great opportunity to increase your brand awareness. If wisely chosen and well made, they will promote your brand wherever your recipients are, whether on the beach, in the mountains or going about their daily business.
Summer products such as promotional T-shirts, sunglasses, water bottles, caps, shopping bags, speakers and towels offer an opportunity for unobtrusive but effective promotion. According to research, more than 80% of recipients of promotional gifts remember the name of the company that gave them the gift, confirming the high effectiveness of this type of advertising.
It is also important to choose environmentally friendly materials and to ensure sustainability, as this shows responsibility towards the environment and earns the trust of your customers.
Personalising gifts with unique messages and designs will further reflect your brand identity and increase their value and impact by using best summer promotional gifts.
Let summer be your opportunity to strengthen your bonds with employees, customers and business partners and to increase your brand awareness with thoughtful, useful and sustainable summer corporate gifts.
By following our advice, you are sure to achieve positive results and contribute to the success of your business. And investing in corporate gifts will definitely pay off.
